01. The Challenge
How can we effectively convey to potential clients that their in-house verification processes are significantly time-consuming, impacting operational efficiency, and resulting in avoidable financial losses?
02. The Process
Collaborating with a copywriter, we generated concepts depicting waiting, overload, and the challenge of managing an influx of customers. The idea that resonated most with us was how people recycle bottles, which inspired the concept of the treadmill animation
03. The Solution
Our proposal includes a treadmill animation depicting the time-consuming nature of in-house verifications. It visually demonstrates a queue forming behind a closed door, signifying potential customer attrition due to delays and lost revenue. Additionally, the animation emphasizes the efficiency of Veriff's automated verifications and highlighting time-saving benefits.
Asset link: https://youtube.com/shorts/O-Q-7q07GGc
04. The Result
The ad campaign proved highly successful, efficiently converting customers and generating an increased number of leads at reduced costs.